ricky zhang



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Photo Library: Biodiagram
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Kalustyan's
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Kalustyan's
Kalustyan's
2026
Branding & Packaging Design

Mentored by Abbott Miller from Pentagram




DescriptionThis is a branding and packaging project for Kalustyan's, a specialty store in New York known for its wide range of spices and ingredients from around the world. The project focuses on building a clear visual system and packaging that reflects the idea of the store as a global library of spice heritage, where each ingredient is treated as a valuable collection. The packaging includes a window that reveals the natural color and texture of each spice, helping users quickly see and trust the product. The overall design is simple and consistent, making it easy to organize and recognize different items across the system.





Brand Strategy Statement



Kalustyanʼs serves as a global library for spice and food heritage. Every ingredient is organized like a valuable collection. The packaging features a big window to frame the raw beauty of each spice and food. This packaging system helps people and chefs see and trust the product immediately.